Microsoft has been a leader in business solutions. It has launched multiple solutions that have redefined and revolutionized the way to do things. One such product is Microsoft Dynamics 365 CRM. It is an end-to-end CRM. It offers multiple salient features that can help companies streamline their business seamlessly. Let us look at some aspects of this CRM that help companies transform their business.
1. Business-wide data integration
Businesses use different applications for sales, marketing, customer service, field service, etc. Sometimes these applications might not be compatible with each other, or even if they are compatible, the process of making these different applications work together may be cumbersome.
It may result in the creation of data silos. As we know, in this modern digitized age, data is the key, and it is imperative that, as a business, you can capture, monitor, analyze, and control data.
In Dynamics 365 CRM, a company has modules for various departments listed above, which means that the data flow across departments is smooth and effortless. It helps stakeholders to make data-driven decisions quickly as it provides them access to business-wide data in real-time. All this data is available under a single coherent platform making it easily accessible.
2. Strong integration capabilities
Dynamics 365 CRM offers seamless integration with other Microsoft products like Power BI, Azure, and Office 365. The best part s that its user interface is very similar to these Microsoft products. It means that employees using any of these products will find it easier to move to Microsoft CRM as they are familiar with the interface.
Also, Microsoft offers AppSource, a marketplace consisting of the most widely used apps compatible with Microsoft D365 CRM. It enables businesses to create end-to-end solutions that suites their requirements and specifications.
3. AI-powered platform
Microsoft Dynamics 365 CRM is AI-powered and provides actionable insights at different stages to its users. It helps the sales team reduce sales cycle duration, enhance the empathy of the seller by giving conversational intelligence insights, create a priority-based sales funnel, get proactive suggestions about the following steps to strengthen customer relationships, etc.
It also helps boost employee productivity by automation of certain sales and marketing processes. It allows them to engage with customers in real-time, personalize their experiences using AI-powered insights, and build strong customer relationships across multiple touchpoints.
4. On-premise as well as On-cloud deployment options
The businesses having access to extremely sensitive data may require, due to regulations, to store this data on-premise, Microsoft 365 CRM can be deployed on-premise. Companies that do not have similar restrictions and are okay with the cloud-based deployment can opt for the on-cloud version of the CRM. Both these CRMs are easy to deploy and easy to use.
Many established Microsoft Partners like Direction Software can help you successfully deploy CRM and provide support as per your business requirements and specifications.
5. Scalable and cost-effective solution
Microsoft Dynamics 365 CRM adopts a per-user licensing payment structure. It can be scaled up or scaled down depending upon the number of users using the solution. The business has the flexibility to change the number of users and pay peruse. It ensures that you spend depending upon your usage as a business, thus providing a customizable, cost-effective solution.
6. Multi-location and multi-channel capabilities
Dynamics 365 CRM is also suitable for businesses that are spread across geographies or operate from multiple locations. It is also helpful for companies with an omnichannel presence and interacting with their customers across these channels.
It can capture customer data across multiple locations, geographies, and channels and make it available to key stakeholders under one unified platform. Thus, it helps employees view relevant customer data in real-time and improve customer engagement efficiency by creating a positive experience for customers at these multiple touchpoints.
7. Security and Maintenance
Microsoft Dynamics 365 CRM has the best-in-class robust security and access controls. Microsoft has a team of security experts who are in charge of the security of the platform. In the case of the on-cloud version, the Microsoft team looks after the security and maintenance of the CRM data.
Also, the updates are automatic and happen in the background. They roll out two updates per year and inform the users in advance about the update schedule, ensuring that the process is hassle-free and easy.
As mentioned above, Microsoft Dynamics 365 CRM has numerous advantages for businesses of any size and across different industries. If you want to evaluate Microsoft Dynamics 365 CRM for your business, you can schedule a call with Microsoft-certified experts at Direction Software.
Direction Software is a multicultural Information Technology Solutions and Business consulting company with Indo-German Management, headquartered in Mumbai, India. We are one of the earliest Microsoft partners in India and have been a leading Microsoft Gold Partner since 2002.
We offer E-Business consulting, Back Office Support, Bespoke solutions on .Net, Java & open-source platforms, Business Intelligence, and Mobility Solutions.
About the author:
Chirag Thakkar – Sr. Digital Marketing Consultant